Who runs the Web3 world?

We live and work in truly exciting times. From new digital identities, like CryptoPunks or BoredApes, to emulating the profile picture of the world’s biggest celebrities, the NFT market is just starting to make waves.
 
The NFTs market, as part of the Web3 world, offers digital products with a proof of authenticity and ownership in the formats of images, videos, collectibles, and land in virtual worlds. In other words, NFTs are fully digital assets in the form of products that correspond to the gateway to the metaverse and integration of online and offline realities.
 
Data indicates that NFT sales volume surged to $10.7 billion during the third quarter of 2021 (DappRadar). In fact, the most expensive known NFT sale was a digital collage sold at Christie’s for $69.3 million in March 2021.
 
NFTs are also closely related to the world of finance and cryptocurrency, both of which are still very male dominated. But what is the role of women?
 
To answer this complex question, we spoke with the community and
conducted a study to understand the impact of the women’s presence and whether the NFT market and metaverse actually represent more inclusive and transparent environments.

 
It is not a simple task, but since the growth of NFTs, the women’s presence and interest in crypto investment and metaverse-related initiatives has been increasing. However, there is still a long way to go. The Exclusible team interviewed and collected data from some women in the industry in order to try to understand how they feel in an industry dominated by men and how we can change this scenario in the future.

 
After the first steps of the research, we clearly realized that this is a very contradictory subject and for some women to work or be involved in industries practically dominated by men, such as crypto and NFTs, it is intimidating and scary at times. On the other hand, some women believe that this inequality actually represents opportunities to show what they are capable of and leave a feminine mark.
 

“”I feel somewhat lucky to be in the first wave of women entering this space and I feel this will give me an advantage to have a bigger impact. I don’t think crypto was designed for men and it’s up to women to create how we want this space to work for us.””
 

However, we decided to go deeper and understand why there is gender inequality in a digital universe. It was in a conversation with Demi Karanikolaou, Channel Partner Manager at Google and contributing editor on Technology and Fashion at Harper’s Bazaar Greece that we came to an interesting theory.
 

“”Women have been faced with discrimination from the beginning of the world. So the digital reality would not be any different because the digital reality is created based on our physical and existing society. So it only makes sense that some of the issues that we are experiencing in our physical life, we’re also going to continue experiencing in the digital life.””
 
That said, the inequality and gender divide in the digital universe is actually a consequence and logical continuation of normal human life. For this same reason, the metaverse will face very complex social and humanitarian issues that will certainly lead to a reinvention of the digital human being. How can we be someone in a universe where we can be faceless and hide our name, while at the same time living in the most transparent universe in which all actions, even the smallest, are registered by the blockchain? Perhaps, despite the complexity associated with the construction of identity, the transparency and traceability policy associated with the blockchain can drive more equality and inclusion for certain minorities.
 
When will women make their mark on the NFTs dance floor? This was one of the most asked questions during the research process, in which some of the interviewees believe that this place will eventually arrive.
 
“”When women understand that the crypto and NFT world is not just a hobby, but that there is a practical application/implication in real life.””
 
In fact, some of the remaining participants also claim that as the world of crypto, NFTs, and Web 3.0 becomes more mainstream, women will begin to view the power of communities that exist in these spaces and want to learn more about them. They also believe that women inserted in this space already feel quite powerful, but above all, ready to help other women to gain their voice and prominence in the area through greater independence and financial growth. Based on this mission, we saw some projects being born like World of Women and Fame Lady Squad (led by men but with brilliant success due to their mission) that really demonstrated and proved that the NFT community believes in a message and a powerful purpose associated with art and design.
 
Actually, this is one of the reasons we believe in the need to captivate and draw more women into the crypt and NFT world, especially in the luxury area. It is about building a new path and setting up these women for the next digital reality.

 
For us the question is not what they mean for the future, but how the NFTs represent the future. In addition to signifying new ways of connecting, shopping and valuing certain things, NFTs are undoubtedly interconnected with the new world that is being designed. A totally decentralized world, with new ways of living, collecting assets and redefining social norms. Empower creators to capture and share their digital expressions on their own terms. NFTs are part of a virtual environment that is increasingly present in our physical life.
 
On top of all this, Elana, also recognized as @TradingFemale on the Twitter stages, claims that NFTs are just the beginning of something much more powerful and impactful that is to come.
 
“”I think NFTs are just beginning. I think we’re just getting started. All these hype projects that people are just buying out and trying to make a quick 10x in a span of two seconds, they’re going to die. And I think the main projects will be those collectibles and the ones that have utility to them.””
 
Utility, Community, Art and Purpose. These will be the words related to successful NFTs and they will definitely be part of the digital transformation of many industries.
 
So when you think the future is coming, think again, because the future is already happening. Now, it is up to all women with an interest in the crypto industry and potential of NFTs to familiarize themselves with the concepts and latest news to stay one step ahead in the battle between genres in the new digital world.