Qatar World Cup 2022: Hublot Virtual Stadium

The Qatar World Cup 2022 may have come and gone, but one of its most innovative and memorable experiences was the virtual stadium created by Swiss luxury watchmaker Hublot, our Polycount team, and famed sports venue designer MEIS.
 
The challenge was to take MEIS’s concepts for a virtual stadium and turn them into a fully formed 3D metaverse environment, complete with 15 Hublot brand ambassadors stationed around the pitch and room for 90,000 virtual fans.
 
From the start, our team understood the importance of highlighting Hublot’s connection to international football culture. We accomplished this by making the Big Bang e FIFA World Cup Qatar 2022 watch the central design element of the virtual stadium. Using the MEIS concepts as a base, we focused on the official version of the watch, with its burgundy dial and black and burgundy strap inspired by the Qatar flag. This version of the watch floated serenely above the virtual stadium, creating a stunning visual effect.
 
The result of our team’s work was an impressive “Hublot Loves Football Metaverse Stadium,” which was open to the public on Spatial and received significant media coverage. This immersive space was available for free on desktop, mobile, and Oculus, and was also featured in specially designed VR venues as a pop-up next to Hublot shops in luxury shopping venues of the region.

About Polycount
 

Polycount is a creative design agency specializing in creation of Immersive 3D environments, Digital Twins and AR experiences. Founded in 2000, the studio offers 200 years of collective 3D experience designing and building for two dozen Fortune 500 companies.
 

About Exclusible
 

Exclusible is a tech and experiential studio that builds a new generation of the web via focusing on three verticals: Roblox, immersive experiences and Web3.. The company offers brands endless opportunities by pushing the boundaries of gaming, virtual activities and innovation.