How to Launch a Roblox Game: from Creation to Advertising

This report offers practical insights into what it takes to thrive on Roblox by breaking down the development and promotion of a game.

The strategies outlined in this report suit different stakeholders within the gaming industry: independent creators with a passion for game design, established game studios seeking to diversify their portfolio, or corporate entities looking to expand their digital footprint.

Roblox revolutionized the gaming industry, offering access to a highly engaged audience in unique and interactive ways. Capitalizing on the platform’s 77 million monthly visits and 2.4 hours of daily engagement can be a challenging but promising opportunity.

To gain a more comprehensive understanding of what it takes to launch a game on Roblox, we invite you to explore our report.

Dress to Impress
Poppy Playtime
The Abyss Awaits
How to launch a Roblox Game

Latest Resources

Roblox video ads: Paris Hilton & Hilton Hotels
  • Blog
  • Gaming
Read the article

Launching your Brand in Roblox: Roblox Video Ads

  • Blog
  • Gaming
Read the article

How Roblox Became the Playground for All Generations

e-commerce in Roblox
  • Blog
  • Brands
  • digital asset
  • fashion
  • Gaming
Read the article

How E-Commerce in Roblox Will Change the Game

  • Blog
  • Brands
  • digital asset
  • fashion
  • Gaming
Read the article

Why should brands get involved with Roblox Outfit Creators?

  • Reports
  • Gaming
  • metaverse
Read the article

Why are I.Ps all taking an interest in Rolbox? The case of Poppy Playtime Forever

Phygital Marketing in Roblox
  • Blog
  • digital asset
  • Gaming
  • phygital
Read the article

Phygital Marketing in Roblox

  • Reports
  • Gaming
  • metaverse
Read the article

How to Launch a Roblox Game from Creation to Advertising

Understanding the Role of Roblox Groups in Community Building
  • Blog
  • Gaming
Read the article

Understanding the Role of Roblox Groups in Community Building

Understanding the Role of Roblox Groups in Community Building
  • Blog
  • Brands
  • Gaming
Read the article

How Roblox Became the New Social Media for Gen Z and Alpha

  • Blog
  • Brands
  • Gaming
Read the article

The Power of Roblox UGC Assets

  • Blog
  • Brands
  • Gaming
Read the article

Roblox vs Fortnite: Brand Experiences in the Gaming Universe

  • Blog
  • Brands
  • Gaming
Read the article

Decoding Data: A Guide to Metrics and KPIs for Roblox Developers

  • Blog
  • Brands
  • Gaming
Read the article

Ascending to Roblox Stardom: Insights from Popular Games

  • Blog
  • Brands
  • Gaming
Read the article

Testing Roblox Waters: Exploring Game Integrations and Limited-Time Experiences

  • Blog
  • Brands
  • Gaming
Read the article

VR Creators Making Waves in Roblox

  • Blog
  • Brands
  • Gaming
Read the article

Collaborating with Influencers and Developers to Build Community in Roblox

  • Blog
  • Brands
  • Gaming
Read the article

Understanding the Basics: What is Roblox Studio?

  • Reports
  • Gaming
  • luxury
  • Roblox Case Studies
Read the article

GUCCI x Roblox Case Study

  • Blog
  • Brands
  • Gaming
Read the article

How Top Brands Craft Winning Experiences on Roblox

  • Blog
  • Immersive
  • Real Estate
Read the article

The Future of 3D Virtual Real Estate Tours 

  • Blog
  • Brands
  • Gaming
Read the article

Understanding The Popularity Of Roblox

  • Reports
  • Gaming
  • luxury
  • Web3
Read the article

2023 RECAP REPORT: DIGITAL REVOLUTION IN LUXURY & FASHION

  • Blog
  • Brands
  • metaverse
Read the article

Crafting Brand Strategies in the Metaverse

  • Blog
  • Brands
  • Gaming
Read the article

Embracing Fortnite as a platform for marketing and brand activations

  • Blog
  • Brands
  • Gaming
Read the article

Roblox Roundup December 2023 Edition

  • Blog
  • Web3
Read the article

Web3 projects are using airdrops to generate hype and build community

  • Blog
  • Gaming
  • Immersive
  • metaverse
  • phygital
Read the article

6 Metaverse Use Cases to Consider in 2024

  • Reports
  • Brands
  • Gaming
Read the article

Crafting Authentic Experiences in Roblox

  • Blog
  • Brands
  • Immersive
Read the article

Revolutionizing Retail: The Rise of Virtual Reality Shopping

  • Blog
  • Brands
  • Web3
Read the article

How to get your brand involved in Web3 gaming and why

  • Blog
  • Gaming
  • Web3
Read the article

NFT Gaming Is The New Trend For The Next Cycle

  • Blog
  • Brands
  • Gaming
Read the article

Top Roblox Branded Experiences November 2023

  • Blog
  • Brands
  • Gaming
Read the article

Roblox is ushering in a new era in omnichannel marketing strategies for brands

  • Blog
  • Brands
  • Immersive
  • phygital
Read the article

The Complete Guide to Creating Next-Level Immersive Experiences

  • Blog
  • phygital
  • Real Estate
Read the article

​​Everything You Need to Know About Digital Real Estate in the Metaverse

  • Reports
  • Brands
  • Gaming
Read the article

Stepping into Roblox as a Brand Report

  • Blog
  • Immersive
  • Real Estate
Read the article

Digital Twins in Real Estate: Bridging Virtual and Physical

  • Blog
  • digital asset
  • phygital
  • Real Estate
Read the article

Exploring the Metaverse: A Comprehensive Guide to Virtual Real Estate

  • Blog
  • Brands
  • metaverse
Read the article

Revolutionizing Entertainment: The Rise of Virtual Concerts and Fashion in the Metaverse

  • Reports
  • fashion
  • Immersive
  • phygital
Read the article

Full Report Metaverse Beauty Week 2023

  • Blog
  • Immersive
Read the article

Redefining the Future of Beauty

  • Blog
  • Immersive
Read the article

MVFW: Immersive Fashion Has Emerged

  • Blog
  • digital asset
Read the article

How To Create An NFT Collection

  • Blog
  • Immersive
Read the article

Exclusible House on Water: Diving into the Metaverse with Roblox

  • Blog
  • Immersive
Read the article

Qatar World Cup 2022: Hublot Virtual Stadium

  • Blog
  • Immersive
Read the article

Gamestop: Rise of the Players Metaverse Premiere

  • Blog
  • Immersive
Read the article

McDonald’s Metaverse Pop-Up Gaming Experience

  • Blog
  • Immersive
Read the article

Experience the Future of Art with M-ART

  • Blog
  • Immersive
Read the article

McDonald’s Lunar New Year Immersive Experience

  • Blog
  • Immersive
Read the article

Utah Jazz Virtual Locker Room Experience

  • Blog
  • Immersive
Read the article

Vogue Singapore Unleashes Immersive Metaverse Experience

  • Blog
  • Immersive
Read the article

Christofle: Traditional French Luxury And Gaming Experience

  • Blog
  • Immersive
Read the article

Hogan Lights Up The Metaverse Fashion Week

  • Blog
  • Immersive
Read the article

When Luxury meets the Metaverse

  • Blog
  • Immersive
Read the article

Who runs the Web3 world?

  • Blog
  • Immersive
Read the article

The Post-COVID Era: Mobile and AR Events

  • Blog
  • Immersive
Read the article

Bringing Gen Z Into Luxury

  • Blog
  • Immersive
Read the article

How Luxury Brands Are Reaching the Younger Generation

  • Blog
  • Immersive
Read the article

AR & Metaverse Are The Future Of Luxury

drag to discover more