This short, yet comprehensive, case study focuses on exploring the evolving relationship between Gucci and Roblox, which commenced in 2021 with the launch of Gucci Garden Pop World. Progressing to the present, we delve into the latest developments, including the introduction of GUCCI TOWN and its ongoing game updates.

Each digital and gaming initiative by Gucci has provided transformative and engaging experiences, effectively intertwining technology, gaming, and fashion. These activations have not only set Gucci apart as an innovator in the fashion domain but also facilitated deep connections with a diverse and passionate audience.

To gain a more comprehensive understanding of Gucci’s collaborative journey with Roblox, we invite you to explore the Exclusible – Gucci x Roblox case study.