A branded gaming experience available for a limited time has gained great success among the Roblox audience over 18 years old: 190K visits and 88% rating.
 
Our Polycount studio built a Roblox game for the Sour Patch Kids brand (Mondelez). The game is a Halloween themed experience with elements of the Obby, a highly popular genre among Roblox players. There are numerous activities to explore:
 
– Collecting keys to unlock the Crypt Obby
– Purchasing new costumes at the shops
– Completing quests to claim rewardsand much more.
 
The game is aimed at a 13+ audience. Early data shows that over 50% of players are over 18 – a quickly growing demographic on Roblox.

Introduced in 1985 by Mondelez International, Sour Patch Kids are a tasty soft gummy candy with a coating of sour sugar, so the taste of the candy changes from sour to sweet. One of the driving forces behind Sour Patch Kids growth was its success in cinemas, and it became a staple for moviegoers in the U.S.