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Care Bears Caring Quest

  • Brands
  • Roblox Case Studies
  • Roblox
Case study
  • Brand Cloudco Entertainment
  • WHEN September 13th, 2024
  • WHAT

    The Coolest Branded Roblox Game

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Let's Rescue the Care Bears!

We partnered with Cloudco Entertainment to introduce “Care Bears: Caring Quest” on Roblox. This virtual adventure is designed to immerse players in the world of Care-A-Lot, where they must help the Care Bears battle “Bad Vibes” spread by the mischievous character, Bluster.

Concept - Key Visual 1
Concept - Friend Finder
Concept - Belly Badge Power 1
Storyboard - Cut Scene 3
Modeling - Friend Finder
Concept - Key Visual 2
Concept - Belly Badge Power 2

OUR Ambition: Create the coolest branded game on Roblox

“What we aimed to achieve when creating this experience was for users to feel like it’s an extension of the series itself – as if we were crafting new immersive episodes. We wanted to develop a Care Bears game that stands out from other IP-based experiences on Roblox. Our goal was to push the limits, offering richer, more immersive content.”

 

Hugo Gesbert, head of production, Exclusible

Gameplay

The core gameplay of Care Bears Caring Quest revolves around players controlling iconic Care Bears as they traverse various themed zones, cleaning up “Bad Vibes” goop using their Belly Badge powers.

 

Players collect “Seeds of Caring” by completing platforming challenges, solving puzzles, and rescuing characters, which unlocks new playable Care Bears and companions.

 

The game emphasizes teamwork, light-hearted exploration, and interaction with non-player characters in an open-ended 3D platformer style similar to Super Mario 64.

 

There are no serious obstacles or game-over states, making it accessible to younger players while maintaining fun gameplay for all ages.

3.7M 001

visits

800K 002

Hours played

93% 003

Postive Rating

Best visual quality on Roblox

Our goal was to match the visual level of the latest Care Bears episodes. So we had to achieve a few technical innovations to reach a visual level rarely seen on the platform.

 

This polished visual aspect is particularly appreciated by players, who often mention that it’s difficult at first sight to understand that this is a Roblox game!

In-game screenshot 01
In-game screenshot 02
In-game screenshot 03
In-game screenshot 04
In-game screenshot 05
In-game screenshot 06
In-game screenshot 07
In-game screenshot 08
In-game screenshot 09

Each Bear has its deep secret

Every bear has its own secret world, accessible by players when they unlock a new bear, they then can find the wall decal corresponding to the bear’s Belly badge.

 

This feature adds another layer to the Care Bears universe and provides the more ambitious player with additional content.

Secret level - Smart Bear
Secret level - Hopeful Heart Bear
Secret level - Harmony Bear
Secret level - Grumpy Bear
Secret level - Dream Bright Bear
Secret level - Friend Bear
Secret level - Cheer Bear
Secret level - Always There Bear
Secret level - Wish Bear
Secret level - Unity Bear

“Launching the Care Bears on Roblox reflects our commitment to innovation and our desire to meet fans where they are, Roblox offers a unique platform where creativity and community come together, making it the perfect place to bring new Care Bears adventures to a younger, tech-savvy audience. We’re excited to see how fans interact with the characters and storyline in this vibrant, dynamic world.”

 

Ian Lambur, executive vice president, Cloudco Entertainment

Organic Success

We challenged ourselves to have a successful launch without any paid marketing. To achieve it we relied on natural collaborations with Roblox native creators and talent who had heard of the IP coming to Roblox and were excited to participate in the launch.

8 Collaborations:

CallmehHaley

Content creation & UGC co-creation

IT Girl

Game integration & UGC co-creation

Dioncella

UGC co-creation

Shovelware Studios

Game integration

Simply A Lemon

UGC co-creation

Spiraxy

UGC co-creation

Habit Games

Game integrations

Ultimate Home Tycoon

Game integration

1M 001

visits

in 9 days

77 002

unique UGC items created

in collaboration with Roblox creators

20K 003

items sold

from collaborations

5x Today's Picks by Roblox

Every day Roblox chooses 4 games from the 15M on the platform that deserve to be discovered for their quality.

550K+ 001

views on YouTube

from 100+ videos

150K+ 002

views on TikTok

from 100+ TikToks

1M+ 003

impressions on twitter

from 100+ tweets

By @Malteadarpg
By @JJStarz
By @atlassx
By @pin.kie
By @Toast
By @JJStarz
By @rocketonin
By @G1iitchy27
By @worriedshoes
By @JJstarz
By @pin.kie
By @starrymimi
By @Malteadarpg
By @mtende
Play video

The truth comes from the players

Snippet of Roblox Youtuber Starism’s Video about Branded Roblox games

Regular Updates

We decided to take on the incremental approach when it comes to Care bears: Caring Quest by releasing weekly updates, allowing us to keep the players engaged week over week and implement their suggestions as we continuously provide more content.

New Secret Levels

Speedrun Feature

Halloween

New Zone: Sauna Shores

Made with care by Cloudco Enterntainement, Shovel Team and Exclusible

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