Care Bears Caring Quest
- Brands
- Roblox Case Studies
- Roblox
- Brand Cloudco Entertainment
- WHEN September 13th, 2024
-
WHAT
The Coolest Branded Roblox Game
Let's Rescue the Care Bears!
We partnered with Cloudco Entertainment to introduce “Care Bears: Caring Quest” on Roblox. This virtual adventure is designed to immerse players in the world of Care-A-Lot, where they must help the Care Bears battle “Bad Vibes” spread by the mischievous character, Bluster.
OUR Ambition: Create the coolest branded game on Roblox
“What we aimed to achieve when creating this experience was for users to feel like it’s an extension of the series itself – as if we were crafting new immersive episodes. We wanted to develop a Care Bears game that stands out from other IP-based experiences on Roblox. Our goal was to push the limits, offering richer, more immersive content.”
– Hugo Gesbert, head of production, Exclusible
Gameplay
The core gameplay of Care Bears Caring Quest revolves around players controlling iconic Care Bears as they traverse various themed zones, cleaning up “Bad Vibes” goop using their Belly Badge powers.
Players collect “Seeds of Caring” by completing platforming challenges, solving puzzles, and rescuing characters, which unlocks new playable Care Bears and companions.
The game emphasizes teamwork, light-hearted exploration, and interaction with non-player characters in an open-ended 3D platformer style similar to Super Mario 64.
There are no serious obstacles or game-over states, making it accessible to younger players while maintaining fun gameplay for all ages.
Hours played
Postive Rating
Best visual quality on Roblox
Our goal was to match the visual level of the latest Care Bears episodes. So we had to achieve a few technical innovations to reach a visual level rarely seen on the platform.
This polished visual aspect is particularly appreciated by players, who often mention that it’s difficult at first sight to understand that this is a Roblox game!
42 playable Bears
Each Bear has its deep secret
Every bear has its own secret world, accessible by players when they unlock a new bear, they then can find the wall decal corresponding to the bear’s Belly badge.
This feature adds another layer to the Care Bears universe and provides the more ambitious player with additional content.
“Launching the Care Bears on Roblox reflects our commitment to innovation and our desire to meet fans where they are, Roblox offers a unique platform where creativity and community come together, making it the perfect place to bring new Care Bears adventures to a younger, tech-savvy audience. We’re excited to see how fans interact with the characters and storyline in this vibrant, dynamic world.”
– Ian Lambur, executive vice president, Cloudco Entertainment
Organic Success
8 Collaborations:
CallmehHaley
Content creation & UGC co-creation
IT Girl
Game integration & UGC co-creation
Dioncella
UGC co-creation
Shovelware Studios
Game integration
Simply A Lemon
UGC co-creation
Spiraxy
UGC co-creation
Habit Games
Game integrations
Ultimate Home Tycoon
Game integration
visits
in 9 days
unique UGC items created
in collaboration with Roblox creators
items sold
from collaborations
5x Today's Picks by Roblox
Every day Roblox chooses 4 games from the 15M on the platform that deserve to be discovered for their quality.
Crazy fan engagement
views on YouTube
from 100+ videos
views on TikTok
from 100+ TikToks
impressions on twitter
from 100+ tweets
The truth comes from the players
Snippet of Roblox Youtuber Starism’s Video about Branded Roblox games
Regular Updates
New Secret Levels
Speedrun Feature
Halloween
New Zone: Sauna Shores
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