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Art Leap by Belvedere Museum

  • Brands
  • Roblox
Case study
  • Brand Belvedere Museum
  • WHEN December 17th, 2024
  • WHAT

    An educational Roblox game that is actually not boring.

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Play the story behind famous paintings!

We’ve turned four iconic masterpieces into immersive worlds where you can play, explore, and absorb art effortlessly—learning without even realizing it.

OUR Ambition: Making Learning Genuinely fun

“When we created Art Leap our goal was to create an experience where players could explore and discover art while having a great time.

We wanted it to stand out from other educational games on the platform, and I’m really proud of how we’ve brought that vision to life. It’s a unique way to celebrate art and culture with the next generation.”

 

Olivier Moingeon, CEO of the Exclusible

Museum Entrance
World 1 - Gustav Klimt
World 2 - Claude Monet
World 3 - Jacques Louis David
World 4 - Tina Blau
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“Art Leap represents a transformative step in how we engage new audiences with art. Our goal is to inspire younger generations
to connect with culture in a way that resonates with their digital lives. By meeting them where they are – on platforms like Roblox – we are opening new doors to art and creativity.”

 

Stella Rollig, General Director of the Belvedere

300K 001

visits

30K 002

Hours played

98% 003

Postive Rating

> Top 3 best rated branded game

Gameplay

The core gameplay of Art Leap by Belvedere Museum revolves around players entering iconic paintings and embodying different characters in games inspired by the masterpiece.

 

Players collect “golden paintbrushes” by completing games, exploring worlds and reading about art facts. These can be exchanged for companion creatures to reward the player engagement.

 

The game emphasizes subtle learnings about art. Making the player have fun in a cultural environment.

 

There are no serious obstacles or game-over states, making it accessible to younger players while maintaining fun gameplay for all ages.

Best visual quality on Roblox

By creating worlds inspired by the world’s most beautiful canvases, we naturally had to offer players a very high level of visual quality.

 

So we’ve worked with great attention to detail, textures, particules to deliver a dazzling experience that respects the original artwork.

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“This project sets a new standard for digital museum learning. By leveraging the reach and interactivity of Roblox, we can engage millions of players worldwide and foster a deeper appreciation for art in an entirely new context.”

 

Wolfgang Bergmann, CFO of the Belvedere

Organic Education

We track various metrics, to assess both the performance of the game, but also how much players interact with the educational content
500K 001

art facts read

440K 002

Artpiece worlds explored

128 003

Countries reached

Made with passion by Belvedere Museum and Exclusible

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Exclusible global presence

Lisbon 15:48 Paris 16:48 Dubai 18:48 New York 10:48 Miami 10:48
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Case study
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